FAMILY STORY

In 2011, an idea was hatched at a dining table in Queens. During one of their weekly dinners, Scott Wong proposed that they extend their family meals past their homes in the form of a restaurant nestled in the heart of their borough.

His wife Joanna, her sister Julie, and Julie’s husband Chris jumped on board to create JoJu (Joanna + Julie) – a cozy shop devoted to crafting the perfect banh mi. Like the iconic sandwich, the family has roots in Vietnam but are products of multiple cultures. And as residents of New York, the family’s take on the classic banh mi was bound to have international influences.

With Scott’s formal training at French Culinary Institute and Julie’s love for the diverse food of their home borough, the two took naturally to the kitchen. JoJu’s banh mis feature flavors from all over the world whether in the form of their kakuni pork belly or their house-made aji verde.

To this day, ideas for new dishes are shared at their family dinner table where it all began. Though now, through JoJu, there is an extra seat at the table for their extended family – the hungry, food-loving people of New York.

“Though now, through JoJu, there is an extra seat at the table for their extended family – the hungry, food-loving people of New York.”

“With New York as its backdrop, JoJu is naturally inspired by its international surroundings.”

ABOUT OUR PRODUCT

JoJu’s banh mis are modern interpretations of the classic sandwich. With New York as its backdrop, JoJu is naturally inspired by its international surroundings. Here, not only will you find the original banh mi of pork and pate, but also banh mis featuring a umani filled Korean bulgogi or a savory Japanese kakuni set against the contrasting tang and crisp of the classic carrot-daikon slaw. You can top it all off with a drizzle of our Peruvian aji verde inspired green sauce or add a runny soft-cooked egg to bring it all together.

Where the story of your meal begins is as important to us as its cultural origins. We put in a great deal of thought, love, and passion into the food we cook. We are committed to high-quality ingredients treated with the utmost of care and the greatest attention to detail.

MISSION

Our family is devoted to one simple thing: Serving great food in great company. Whether you’re grabbing something to go, meeting for business, or winding down after work, our aim is to make your taste buds and stomach feel loved and cared for. We want you to see JoJu the way we treat it – as an extension of the best parts of home.

“We want you to see JoJu the way we treat it – as an extension of the best parts of home.”